Cultural and creative industry is an emerging industry generated under the background of economic globalization with creativity as the core. It emphasizes a kind of main culture or cultural factors relying on individuals or teams through the combination of technology, creativity and industrialization. The core of cultural creative design is "creativity", in other words, it lies in people's creativity and maximize the use of people's creativity. "Creative design" is the ability to produce new things, which must be unique, original and meaningful; The core competence of Cultural creative design is a person's own creativity. "Difference" and "individuality" inspired by originality are the foundation and life of cultural creative design.

In this context, Future Laboratory,Tsinghua University and Zhongtian Haoye Holding Co. Ltd. have carried out in-depth cooperation in the field of cultural creative design research and application through in-depth communication. By making full use of media carriers, the existing similarities between traditional media and new media are combined with artificial intelligence, animation, film and television, mixed reality and other presentations, and finally applied to the construction of cultural and creative industries. Center for Cultural Creative Design Research, Future Laboratory, Tsinghua University further combines all the advantages of Future Lab in the fields of interdisciplinary integration, natural human-computer interaction, and the interactive user experience research. Center will carry out the cultural creative design applications basing on multi-channels such as vision, touch, hearing and smell.