Zhang Weiwei is currently studying for a Ph.D. in Design at theAcademy of Arts and Design Tsinghua University and graduated from the Department of Psychology, School of Social Sciences, Tsinghua University.

Previous experiences:

• National natural science foundation of China < Research on sensory marketing and cross-modal connection based on cognitive psychology and virtual reality.

• Independent Project of Tsinghua University< Effect of color and taste consistency on virtual shopping of food packaging.

• Independent Project of Tsinghua University< Research on portrait parametric design for elderly users.

Previous publications:

• Zhang, W.#, Chen, Z.#, Huang, J., & Wan, X. (2019). The influence of placing orientation on searching for food in a virtual restaurant. Food Quality and Preference, 78, 103728.

• Zhang, W., Huang, J., Wan, X. (2019) Influence of expectations on human path integration. Acta Psychologica Sinica,51,1-10.

• Zhang, W., Chen, Z., Huang, J., & Wan, X. (2019). Visual search foods and containers in a virtual restaurant. Poster presented at The 4th China Vision Science Conference, Chengdu.

• Huang, J., Zhang, W., & Wan, X. (2018). Effects of food packaging color-flavor congruency in virtual shopping. Poster presented at International Symposium on Sensory Science, Beijing.

• Huang, J., Zhang, W., & Wan, X. (2018). Virtual reality of crossmodal consistency. Poster presented at The Chinese Psychological Association's Special Committee on General and Experimental Psychology's 2018 Academic Annual Meeting, Dalian.

• Qi, Y., Li, Z., Zhang, W., & Wan, X. (2018). Crossmodal research on the traditional Chinese music instruments and notes. Poster presented at the 21th National Academic Congress of Psychology, Beijing, China.