Based on the background of interaction with fusion media, cultural creativity explores the multi-channel study of cultural creativity and human-centered interactive experience that follows the principle of natural and effective interaction. The research aims to gain more respect for cultural creative design and humanistic content and, by using the multi-channel interaction system, to introduce humans' daily behaviors (such as voice, gesture, and eyes into interaction) to reflect more cultural creative elements.

Creative design of Beijing Sub-city Center

Based on the latest urban science and technology, the center integrates the industrial development needs of design towns to form the human-oriented intelligent platform system of "design-technology-business-operation", thereby realizing the full-cycle, all-factor, and multi-dimensional service mode of the town.

2020 China Science Fiction Conference

The center participated in the 2020 China Science Fiction Conference as a supporting unit and carried out both online and offline activities. The thematic forum for the conference focused on the development and scientific innovation of Chinese science fiction films, involving many links with the science fiction industry chain. "Science Fiction Night" brought exciting futuristic technology shows, cutting-edge motion capture technologies, and stage tracking technologies to create an immersive science fiction atmosphere through immersive exhibition construction and interactive experiences. A series of activities (including science fiction speeches and exhibitions of science fiction films at national and international levels) and the thematic exhibitions (such as " Parallel Universes " science fiction theme exhibition and science fiction art exhibition) collectively conveyed the charm of science fictions from multiple dimensions and levels. The exhibition of scientific and technological innovation showcased technological achievements in new generation information technology, high-end manufacturing, new materials, artificial intelligence, virtual reality and other fields. Intellectual properties of the science fiction industry and related experience scenes were also exibited allowing visitors to experience the future "black technologies" .

Science fiction related events in 2021

Research Center for Cultural Creative Design is responsible for overall planning and design for science fiction related works in 2021. In accordance with the 2021 science fiction branding goals in Beijing, the center establishes a distinctive brand for the city via arranging various exhbitions, BBS and theme acitivities on China's science fiction convention, Beijing science and technology week, Beijing international film festival, Beijing design week, overall arrangement and exhibition, BBS and theme activities.