The self is an important concept that is crucial to the way one perceives and understands the world. The self concept not only impacts cognition but also decides one's behaviours. As one of the most basic cognitive processes, the brain allocates more cognitive resources to self-related information than information about others. This resulted in a phenomenon called the self bias effect, which has been widely observed across many areas of cognition such as memory, attention and perception. However, current understanding of the self bias effect is still limited. Thus, the goal of my research is to explore the modulating factors, as well as the underlying mechanisms, of how the brain processes self related information.
Research is being conducted on two fronts
The regulation and influence of emotions and social experiences on self-bias information and self-concept
The processing of multimodal perceptions and self-relevant information.