中文

Generation of contextual image-containing advertisements

2021-10-28

2021-10-28

United States Patent: 8,417,568

Inventors: Nong; Shuzhen, Li; Ying, Najm; Tarek, Li; Li, Chen; Zheng, Zeng; Hua-Jun, Zhang; Benyu, Li; Yin, Carignan; Dean, Xu; Ying-Qing


Abstract: According to embodiments of the invention, an advertisement-generation system generates image-containing advertisements. The advertisement-generation system includes: at least one feature-selection guideline that specifies at least one recommended feature for image-containing advertisements based on advertiser inputs that specify at least one of advertisement-target-audience information, cost information, and advertiser-industry information; an image-clip library from which images are selected for inclusion in the image-containing advertisements; and at least one advertisement template that is based on the at least one feature-selection guideline; wherein the system automatically generates image-containing advertisements that contain one or more suggested colors that are automatically suggested based on one or more colors present on a web page that will host the image-containing advertisement.